Social Media Campaigns
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American Correctional Association
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Social Media Campaigns 〰️ American Correctional Association 〰️
Digital Marketing · Content Design · Motion · 2024–2026
Over two years at ACA, I concepted, designed, and published social media campaigns that reached the organization's national membership and general audience across Instagram, Facebook, LinkedIn, and X. Each campaign balanced brand consistency with creative flexibility. Adapting tone and format for awareness moments, conference promotion, legislative updates, and member recognition.
Roles: Social Media Designer, Content Creator, Digital Marketer, Video Editor, Communications Manager
Media: Adobe Creative Cloud, Canva, Buffer, iMIS Marketing
Campaigns I led include:
Women Working in Corrections (2026)
A multi-part awareness campaign celebrating women in the field, designed for Instagram with a cohesive visual system across 4+ posts.
Things to Do in Denver (2025)
Conference-adjacent travel and engagement content for the 155th Congress of Correction.
National Correctional Officers & Employees Week (2024)
A full campaign suite of 6+ assets across multiple formats (square, landscape, banner) built around a unified color story.
